FUEL REFRESH
Fuel Coffee House & Kitchen
Summary
The Fuel project involved redesigning the menu for Fuel Coffeehouse & Kitchen, focussing on healthy and traditional café offerings. I created a clean, brand-aligned menu, promotional posters for new services, and social content including short-form reels to strengthen the café’s visual identity and digital engagement.
Challenge
The key challenge was updating and streamlining the café’s visual identity while staying true to existing brand guidelines. The menu needed to be clear, visually appealing, and easy to navigate, while additional materials had to attract attention and communicate new offerings without straying from the brand.
Creative Focus
I created a cohesive, timeless design system, redesigning the menu, posters, and social content to reflect the café’s healthy, energetic, and welcoming brand, with consistent typography, color, and imagery across print and digital.
Results
The project delivered a refreshed, customer-friendly menu, cohesive promotional materials, and engaging social content that elevated Fuel’s brand presence. The updated design improved readability and highlighted key offerings, for both print and digital media.