Wish You Were Here
Manava X Luke Crump Collection
Summary
Digital content created to support the launch of Wish You Were Here, a collaborative summer collection between sustainable fashion brand Manava and artist Luke Crump. The collection features graphic-led garments, including unisex t-shirts, tote bags, and accessories.
As part of my marketing role, I was responsible for shooting and editing content for the campaign, capturing visuals on iPhone that promoted the collection across digital platforms. The shoot featured a range of models, including Manava co-founder Jodie Kidd.
Challenge
To create engaging visual content that supports the launch of the new collection across digital platforms, such as social media and Manava’s website.
Creative Focus
Lifestyle-led graphics, photography and short-form video, developing a nostalgic, cottagecore-inspired summer aesthetic to showcase the collection. Visuals were designed to highlight graphic garments within a soft, timeless narrative.
Results
Final visuals were used across social media posts, reels, and digital marketing assets, creating a cohesive visual presence that supported the collection launch and helped drive product engagement and sales.