UK CHALLENGE
UK Challenge - Marco Polo Events
Summary
I designed the official UK Challenge 2025 event brochure, a guide for participants that outlined event details, mini-games, sponsors, and calls-to-action for future events. The design refreshed the 2025 edition while adhering to brand guidelines, creating a clean, energetic, and adventurous look that reflected the event’s sporty and team-focused ethos. Additionally, I captured content and produced high-performing social media reels to support marketing.
The campaign followed one model across three New Year’s Eve settings, styling a single statement piece in three distinct ways. Each look reflected a different celebration, reinforcing the idea of versatility and occasion dressing through rental fashion.
Challenge
Creating a brochure that was informative, visually engaging, and aligned with the established UK Challenge brand, while also conveying the excitement and energy of a multi-day, high-intensity team-building event. The project required balancing clear communication of event logistics with a design that inspired adventure, teamwork, and engagement.
Creative Focus
I focused on designing a fresh, sporty, and energetic visual identity for the brochure, integrating brand guidelines with clean layouts, bold typography, and dynamic graphics. Strategic B2B marketing elements were included to highlight sponsors and future events.
Results
The brochure provided a clear, engaging guide that reinforced the UK Challenge brand. Social media content, including independently produced reels, boosted engagement and showcased the event’s energy, teamwork, and ethos, highlighting strategic thinking and multimedia design skills.