Versastyle
Loanhood
Versastyle
LOANHOOD
Group Project / Photographer / Creative Director
VERSASTYLE
Loanhood
Summary
In collaboration with Loanhood, this group project developed an occasion-based marketing campaign celebrating New Year’s Eve. The narrative showcases a single standout piece styled in three distinct ways across three different celebrations and settings, highlighting the versatility of Loanhood’s rental pieces. I focused on creative direction and photography, helping bring the campaign’s visual story to life.
Challenge
Creative Focus
Results
Create engaging New Year’s campaign visuals for Loanhood that communicate the versatility of fashion rental through a single hero piece.
Developing and capturing the narrative across three distinct settings, styling one skirt in three different ways to reflecting the versatility of Loanhood and connecting Loanhoods target audience.
Produced a cohesive set of campaign images used across social media and as product imagery, enhancing both brand storytelling and online engagement.